Boutique Boxing BXR & Selfridges
BXR London, the world’s first boutique boxing club, launches its exclusive residency at Selfridges, as part of Lamyland, in collaboration with renowned artist, creative director and producer Michèle Lamy.
Launching on the 1st February, BXR will be operating a fully-functioning boxing gym in the Ultralounge area on the lower ground floor of the store. Head to Selfridges and customers can select from one of their bespoke in-store BXR experiences; including a 55-minute group boxing class (see full details below), or a private personal boxing session with one of their elite coaches.
During Selfridges’ Radical Luxury campaign, Michèle Lamy – one of the fashion world’s most radical creatives – is highlighting boxing as a metaphor for exploring cultural, spiritual and social statements.
Michèle and Selfridges create The Boxing Gym in Selfridges Oxford Street, London – a one of a kind space for boxing enthusiasts.
Discover more at SELFRIDGES.COM/LAMYLAND